Venue Sponsor

Expert-led Community Workshops

786 King St W, Toronto, ON M5V 1N6, Canada
Thursday, October 23, 2025

Make It Happen: Workshops That Move Your Strategy Forward

A Day of Doing, Not Just Talking

Start Toronto Community Week with intention. The Experts-led Workshops Day is your chance to dive deep into practical, high-impact learning with two of the most trusted voices in the community industry. Brian Oblinger will walk you through building bulletproof business cases—whether you’re pitching new programmes, headcount, or budget increases. His frameworks will help you gain alignment, make the case, and move your initiatives forward.

In the afternoon, Christina Garnett takes the stage to show how powerful storytelling can position your brand and community for long-term trust and advocacy. You’ll explore how to create narratives that resonate, inspire, and turn passive members into passionate ambassadors. This is not theory—it’s expert insight built on years of experience leading world-class programmes.

Expert-led Workshop: Brian Oblinger
Make the Case – Developing Concepts Into Approvals

In this practical session, Brian—former VP of Community—will walk you through how to build strong business cases to gain internal buy-in for your community programs and strategic initiatives.

What You’ll Learn from Brian:

  • How to move from ideas to formal proposals

    Turn rough concepts into structured initiatives that leadership can evaluate and support.

  • How to structure a compelling business case for new programs or headcount

    Learn the key elements every case should include to gain traction internally.

  • Tips to align with internal stakeholders and secure approvals

    Understand what different stakeholders care about and how to get them on board.

  • How to project ROI and growth clearly

    Use proven methods to estimate impact and communicate value in business terms.

  • Real-world practice presenting and refining your case

    Get hands-on feedback in a supportive setting so you’re ready for real conversations at work.

Brian Oblinger, Community Consultant,
Founder Community Strategy Academy

Expert-led Workshop: Christina Garnett
Every Customer is an Influencer: Building Programs That Empower, Elevate, and Activate Real Advocates

The most trusted voices aren’t hired—they’re earned. In this interactive workshop, you'll learn how to transform your customers into powerful brand advocates by treating them like influencers—with purpose, process, and partnership. Whether you're launching a customer marketing program or leveling up an existing one, this session will show you how to structure meaningful advocacy, spotlight your customers' stories, and create a scalable engine for community-powered growth.

It’s not about extracting content—it’s about empowering champions.

What You’ll Learn from Christina:

  • Design an Advocacy Program That Scales

    Build a structured approach to identify, activate, and reward real customers as trusted storytellers.

  • Treat Customers Like Influencers—With Intention

    Shift from transactional marketing to meaningful partnerships that highlight your customers’ impact.

  • Co-Create Authentic Stories

    Collaborate with your advocates to generate content that feels real, relevant, and rooted in their experience.

  • Build an Influence Flywheel

    Develop a repeatable process that turns customer success into momentum for your brand.

  • Grow Through Trust, Not Just Reach

    Focus on credibility and connection to fuel long-term, community-powered growth.

Christina Garnet, Chief Customer Officer, Pocket CCO

Full Week
Team Pass

CAD 1997 (Early Bird)

+ TAX / 3 Days

Pass valid for up to 3 members of the same organisation

Full Week
Pass

CAD 849 (Early Bird)

+ TAX / 3 Days

Pass Valid for 1 person

Your Community Week Pass Unlocks the following:

750_7420

Expert-led Workshops Day - Thursday - October 23

Kick off Toronto Community Week with immersive, expert-led workshops designed to sharpen your strategy and storytelling skills. Learn directly from Brian Oblinger and Christina Garnett in two powerful sessions tailored for community professionals looking to make real impact.
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The Community Week Conference - Friday - October 24

Dive into a full day of talks, panels, and workshops led by top community leaders. Connect with peers, share ideas, and explore the latest strategies in community building.
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The Unconference Plus - Saturday - October 25

Wrap up the week with an attendee-driven day in Central London. Dive into discussions and workshops created by the community, for the community, in a relaxed and collaborative atmosphere.
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Led by Community Premium Membership (1 year)

Join the Professional Network for Community Leaders: private discussions, unlock access to all time conference session replays, exclusive online events with top speakers from all over the globe.